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The repositioning of Swiss watchmaking towards tradition and the luxury segment has rekindled interest in the Seal among Geneva manufacturers. The involvement of the Richemont group has led to a genuine revival of the institution.

Continuing our three-part “History of the Geneva Seal” series. Today we look at the 20th century, when a company named Patek, Philippe & Cie ensured the survival of the Geneva Seal.

Alpine mechanics in St Moritz: Watchonista, Maserati, and Bulgari cross the Engadine. Follow our journey!

We celebrate the Geneva Seal with a three part series, a major institution in the Swiss luxury watchmaking industry, was founded in the mid-1880s. We flashback to a little-known story in three parts.

In today's world, the culture of "always faster" is omnipresent. It starts with our consumption patterns: the new instantly replaces the previous, then becomes obsolete in a few minutes. Here's an examination in defense of slowing down.