Search

Somehow, the extremely busy Watchonista Editor-at-Large Rhonda Riche has found the time to release her second watch book of the year, and it’s about much more than just celebrity bling.

Celebrating its rich heritage and the opening of its new flagship boutique at 65 Bahnhofstrasse, Zurich, Longines presents the Spirit Pilot and Spirit Pilot Flyback for 2025. True to the iconic Spirit collection’s aesthetics, these models highlight the brand’s enduring expertise in aviation-inspired watches.

The most technically advanced “Jumbo” ever (and final piece of the RD series), this just-unveiled piece features ultra-sensitive, smartphone-like chronograph pushers, a rare jump-minute counter alongside an hour counter, and the first flyback chrono and flying tourbillon combo in the Royal Oak collection.

The luxury watch and jewelry retailer cuts the ribbon on a boutique in the Kingdom of Saudi Arabia.

Along with its popular, tech-forward Attesa models, the Series8 collection now falls under the watchmaker’s new “Premiere” category, so expect a special urban-angled celebration of Tokyo’s city design in this trio of new limited editions.

This collaboration aims to enhance the performance of mechanical watches on Earth by exploring extraterrestrial environments.

In these trying times for the Swiss watch industry, serious watchmakers show that they also have a sense of humor.