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Maurice Lacroix is renowned for the affordability of its timekeepers, whether quartz or mechanical Masterpiece. In 2016, the brand from Saignelégier in the Swiss Jura, introduced the new AIKON collection. A very contemporary quartz model. The Automatic was introduced in 2018 and the family expanded with an automatic mechanical skeletonized watch.

Independence enables freedom of creation. Here lies the motto of the young manufacture HYSEK since its birth in 1997. In 2019, HYSEK proves their creativity once more with a double revolution: the IO Double Orbitale.