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Watchonista uncovers those small automotive design details that are guaranteed to surprise and delight, especially for watch lovers with an eye for detail.

The Maison just closed out a monumental year with a technical breakthrough and a new experimental model, but what does it all mean in the long run?

The new L.U.C Grand Strike is not only an ode to the current state-of-the-art for chiming watches, but it’s also the most complicated watch Chopard has ever created. Watchonista’s Ash Longet recently met with Karl-Fritz Scheufele to catch the tune.

The artful Swiss watchmaker is known for many things. However, with this festive trio of curated timepieces, perfect for gifting, it may now also be known as a master of holiday celebration.

Whether you’re looking to gift a new watch this season or something special the collector in your life will enjoy, IWC has us inspired with these 7 ideas that blend the practical with sophistication.

The storied Swiss diving watchmaker debuts a quartet of special models produced exclusively for retail partners, in both the SUB 250T and SUB 300 families, which are likely to set your heart on a much-needed tropical adventure.

Since 1925, when it released the first widely available portable 35mm film camera, Leica has had an unmatched reputation in photography. However, the brand’s commitment to innovation and precision has led to many superb products that expand into so many more visual and lifestyle spheres (including watches).

New Chinese brand Fam Al Hut is shaking up the indie watchmaking scene with its avant-garde aesthetics.

Let’s play a fun thought exercise to help you choose which Longines brand ambassador best captures your loved one’s watch style.