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The Faustian Bargain: Are We Moving Towards Intelligent Mechanical Watchmaking?

Technology is supposed to make existing products better. Watchmaking cannot escape this fact. And the convergence between watchmaking and technology is truly upon us. Is the industry capable of embracing this Faustian bargain without losing its soul?
By Benjamin Teisseire

MG Roadshow 2019 HAMATIC

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TEFNUT Lady Butterfly

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Parmigiani Fleurier Kalpa Qualité Fleurier

Parmigiani Fleurier

F.P.Journe Centigraphe

F.P.Journe

F.P.Journe Centigraphe

F.P.Journe

F.P.Journe Octa Automatique Réserve

F.P.Journe

F.P.Journe Octa Automatique Réserve

F.P.Journe

The team LAUSANNE3x3 becomes a Friend of the Brand

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Blancpain Villeret Ultraplate

Blancpain