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The brand’s popular modern sports watch line saw some compelling additions during the Geneva show, including an edgy advancement in anti-magnetism that may point to the model’s soaring future.

While the innovations inside Rolex’s latest evolution of its classic yachting timepiece may seem subtle, they pay off not only by presenting an ever-better “tool” watch for sailing, but also by delivering an even better-looking wristwatch, overall.

The forward-thinking brand reinterprets the DB28xs Steel Wheels by focusing on material innovation.

To fully appreciate the many innovations and wonders of, and the hard-working sweat equity that went into, the show-stopping debut of the Super Freak, you really have to see it in action. Thankfully, Watchonista was on hand in Geneva to capture the essence and visual electricity of Ulysse Nardin’s latest stunner.