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Audemars Piguet’s CEO, François-Henry Bennahmias, takes time out of his busy schedule to talk about suppliers, the next generation of watch lovers, and how Audemars Piguet is dealing with COVID-19.

Enzo Ferrari – Il Commendatore – once famously said, “I don't sell cars. I sell engines. The cars I throw in for free since something has to hold the engines in.” 

A champion of modernity, the Shah of Iran was also an authority on watches, vintage vehicles, and lavish parties.