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Why would you want a plain, old gold watch case when you can have a colored, sapphire-studded, diamond-set one instead?

Bulgari is breaking new ground again – this time with its Octo Finissimo Satin-Polished Steel that combines the thinnest time-only automatic movement with a water-resistance of 100 meters.

This limited-edition timepiece incorporates the haunting beauty of the Moon and honors the art of classical Japanese ceramics.

For the first time, a Swiss brand has produced a fully bronze watch. From the bezel to the bracelet, this new chronograph has a whole lot of patina potential.