SIHH 2014: Velvet welcomes a stunning new diva

SIHH 2014: Velvet welcomes a stunning new diva

The Velvet collection is a hymn in praise of charm and poetry, an expression of discreet but genuine luxury that enhances femininity with a dash of daring spirit. The confident elegance of a dazzling model introduced in a stunning new version featuring two cushion-cut rubies effectively reinforces the highly successful charm of the collection.

The Velvet Haute Joaillerie interpretation conveys in a particularly vivid manner the intrinsically passionate nature of the Diva spirit pervading the entire collection. The constant appearance of the word “daring” in the history of Roger Dubuis indicates how determined the Geneva watchmaker is to avoid monotony at all costs. The Velvet collection demonstrates this brilliantly. It shows that a line can be synonymous with elegance and luxury together with a delightful feeling of misbehaving. Its models include strong, easily identifiable creations that define the codes of an alternative femininity and bring a new energy to watchmaking. These creations will always be associated with the world of the Diva.

The Velvet collection owes its special aura partly to the original design. With highly graphic dials in relief on two levels, elongated Roman numerals, and symbolic attachments that allow the bracelet to flow naturally from the 36 mm case, the timepieces playfully revisit the Roger Dubuis codes with a new sophistication. A round/barrelshaped trompe l’oeil case together with charismatic power create an audacious style. Precious touches caress the curves, another strong point of the collection. Behind its inspiring design, its precious materials and the vibrant spirit it radiates, beats a strong mechanical heart. With its commitment to maximising reliability, Roger Dubuis has fitted this line with a latest-generation calibre, the RD821 mechanical movement with automatic winding. Designed, developed and perfected in-house, it has been produced according to the purest traditions of watchmaking. Decorated with “C.tes de Gen.ve” it comprises 172 beautifully hand-finished components, runs at a frequency of 28,800 vibrations/hour (4 Hz) and has a 48-hour power reserve. To complete its ultrademanding approach, Roger Dubuis submits its movements and timepieces to a leading independent control authority. As a result, every model in the Velvet collection is stamped with the prestigious Poin.on de Genève.

The unmistakable aura of elegant, glamorous femininity

The 36 mm white gold Velvet Haute Joaillerie is full-paved with diamonds and bears testimony to the unrivalled expertise and uncompromising excellence cultivated by Roger Dubuis. It is a magic blend of technicality and preciousness, with 304 diamonds (11.13 cts). Cut to measure to perfectly match the aesthetic requirements, the diamonds are baguette-cut on the dial, case-band and d.cor, and brilliant-cut on the flange. Completing this truly exceptional piece, 2 also specially cut 0.52-carat cushion rubies create a stunning d.cor and, as a final touch, the folding clasp also radiates the fire of 30 diamonds totalling 0.75 carats. Rubies are one of the most prestigious and rare precious stones and are considered to symbolise love, victory and success. Like all gems used by Roger Dubuis, the deep-red rubies are carefully selected upon strict criteria of cut, clarity, colour and origin. They therefore contribute to making this timepiece even more unique – especially since these natural stones are non-heated, meaning particularly rare and precious.

Roger Dubuis Haute Joaillerie

Even the finest stones cannot release their full fire if they are not quite literally set to their best advantage in a manner magnifying each gem. Showcasing the considerable jewellery expertise cultivated by Roger Dubuis, this outstanding creation features no less than three different types of setting. The traditional invisible-type setting on the centre and caseband conceals the gold between the stones and ensures a firm focus on their uniquely sparkling radiance. The claw-setting around the cushion-cut diamonds features prongs hand-made by a goldsmith and four claws enabling the stone to stand out prominently above the rest of the piece. Finally, the Haute-Couture red textured-satin strap lend an even more exclusive and refined touch. Since a genuine satin strap is by nature delicate and fragile, the model also comes with an additional satin-finish fabric strap enabling clients to wear their timepiece on a daily basis.

This stunning timepiece is available exclusively on request in Roger Dubuis Boutiques. The unmistakable aura of elegant, glamorous femininity, together with the sheer sparkle of its exquisite gems, place it resolutely in the world of the irrevocably and irresistibly passionate Diva.