Watchonista @ Geneva Time Exhibition

On the opening day of its Geneva Exhibition "Time for Rebels", TAG Heuer held another game changing Press Conference to announce the first ever 5/10,000th of a second mechanical Chronograph.  In front of 300 guests and journalists, and webcasted on Facebook and on the brand's dedicated website...

  Since Richemont stopped participating in BaselWorld, the consequences are numerous and surprise us at every edition. More and more similar events take place during the SIHH week… It makes sense. Because the Swiss watchmaking, 95% French-speaking, embarks on a strange transhumance...

  The new award marks a watershed for the Geneva Time Exhibition in only its second year. In collaboration with the Plaza Watch group, Fair organizers set themselves an ambitious challenge: to mark the Fair's opening evening with a very special award – destined for the most accomplished...

  Geneva, 23 January 2011 – The second Geneva Time Exhibition, which closed here on Friday 21 January,  proved a tremendous success.  Nearly 6000 persons  in all  – watch professionals, collectors and international media – attended the Independent...

Longines sweeps you deep into the heart of the equestrian action in which it is today passionately involved. Its new commercial was shot in the grandiose setting of the Chantilly Racecourse, where Longines is the official timekeeper and where the Prix de Diane Longines is staged. Film director...

From 1937, sold in 1940. It seem to be the only specimen of the original 96 Calatrava with an annual calendar. A kind of prototype of the future famous annual calendar of Patek. Totally unusually, the moonphase is display at 12, very high in the dial. This watch feature Breguet number as...

Blancpain, the world’s oldest watchmaking brand, is proud to have united its forces with Emaar Properties as main sponsor of the 4th Emirates Classic Car Festival, held from December 1 to 3, 2011, in the context of the United Arab Emirates National Day celebrations.