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Dubai Watch Week

Exclusive Video: Deep Inside the Astounding Ulysse Nardin x Urwerk UR-FREAK

When two innovative, independent watchmakers have a meeting of the minds, the results are likely to be extraordinary, and the UR-Freak from Ulysses Nardin and Urwerk certainly fits that bill, to a tee. Here’s an up-close, in-depth look at the partnership and why the collaboration works so well.

By Watchonista

As the dust settles around the multitude of intriguing novelties released during Dubai Watch Week 2025, we think it is a very safe bet that the new UR-Freak collaborative timepiece from Ulysse Nardin and Urwerk will emerge as one of the most memorable, innovative, inspiring, and successful.

This exclusive video, presented by Watchonista’s Ash Longet, will take you even deeper into the partnership and why the collaboration works so well. Enjoy!
 

For a more in-depth rundown of the extraordinary new UR-Freak, check out contributor Cait Bazemore’s insightful breakdown of the piece.

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