Exclusive Video: Lightning from Rolex, Fire from Chopard, and 90+ Brands Lighting Up Dubai Watch Week 2025!
A horological storm warning has been issued for all those in the vicinity of the Burj Khalifa, as over 90 brands have descended on the luxurious venue for Dubai Watch Week 2025.
By Watchonista
We advise everyone in the area and tracking the phenomenon from home to expect the unexpected, as we’ve already seen some wild systems blow through, including an outpouring of new releases flood our social media feeds, a flash of lightning as the world’s most elusive watch executive, Rolex CEO Jean Frédéric Dufour, broke his silence and addressed the global watch community, and been swept us off our feet and a spike in temperature as attendees clamored to Karl-Fritz Scheufele’s presentation of the most complicate watch Chopard’s has ever made, the new L.U.C Grand Strike.
Fortunately, Watchonista’s own Ash Longet is on the scene to give us the rundown on conditions at the convention as they develop and to look forward to what is still to come!
