Luxury Swiss Watch brand TAG Heuer announced during a press conference in Taipei a landmark, long-term partnership agreement CPBL with the presence of symbolic infielder and outfielder, Chi-Shen Lin from Chinatrust and Guo-Hui Kao from EDA-Rhinos.

Chi-Shen Lin achieved the first 30-30 season in Taiwan baseball games; in January 2016, he signed with Chinatrust Brothers as a free agent, this is the pioneering contract in Taiwan. The powerful outfielder from EDA-Rihnos, Guo-Hui Kao, renovated the record of himself and Taiwan Baseball: 39 home run in single season, which praised as “Kao Barrier”. 

CPBL supports Taiwan Baseball development 

Baseball is not merely a ball game in Taiwan, it embodies the never-give-up soul inherited in Taiwan people: athletics keep practicing arduously until the moment they hear fans’ roar, and yelling with joyful tears in minds; moreover, the stimulated spectators feel the courage to break through every challenges in life. 

Dynamic Chinese Professional Baseball League (CPBL) helps to develop baseball in Taiwan. From educating teenagers, casting the youths, to promoting game tickets and managing social media fan pages, CPBL holds the vocation developing baseball, anticipating the glory of Taiwan baseball in the world.

Uni-President 7-Eleven Lions, Lamigo Monkeys, Chinatrust Brothers, and EDA Rhinos are the current teams in CPBL. 

#Don’tCrackUnderPressure cheers for Taiwan baseball 

As a premier sports watchmaker, TAG Heuer has a long-standing connection to sports and an impressive history of creating precision chronographs with real racing spirit and a performance touch since 1860. Last year, TAG Heuer announced Giancarlo Stanton, the right fielder for Miami Marlin of MLB, as Brand’s ambassador. Today in Taïwan, TAG Heuer shows its passion toward baseball, which is the most popular ball game in the country.

This new partnership, which commences in 2016, will further establish TAG Heuer’s standing as the Timekeeper  for The Famous Beautiful game in Taïwan, implementing the spirit of #Don’tCrackUnderPressure on the field with the players and with their fans.

#Don’tCrackUnderPressure – TAG Heuer and CPBL keep hitting hotlines

Keeping passion toward sports field, TAG Heuer declared a special cooperation with Red Bull Racing Formula 1 Team—the brand name will present alongside  the racing team. Despite sponsoring sports events, in 2015, TAG Heuer announced new faces—Tom Brady and Giancarlo Stanton—joined the brand’s ambassadors. Stanton also  wore TAG Heuer Aquaracer 300M Ceramic Bezel during press conference, showing off his bold attitude.

Aquaracer and Formula 1 – sporty edgy watches for everyone

Aquaracer are designed for urban fashion lovers. Inspired by aquatic sports, this is the series featured by 300 meters water resistance. The new design in 2016—dodecagon ceramic bezel, brings gorgeous designation. Besides, released in 1987, Formula 1 series is inspired by F1 racing. The casual design is now as well beloved by folks. With the vivid momentum design, Formula 1 echoes with club members, young fashion people, and extreme sports lovers.