The 58-square-metre boutique was developed in collaboration with the renowned luxury watch retailer Eurobutik Bangun Indonesia (EBI), who was already HAUTLENCE’s partner in Indonesia. The salon’s modern and minimalistic design was conceptualised by HAUTLENCE’s CEO and Co-Founder Guillaume Tetu, Indonesian architect Purnamasari Mulyono and other local partners. The boutique’s architecture is a reflection of the design of HAUTLENCE’s avant-garde timepieces, with multi-level constructions that play on transparency, texture, structure and volume. Materials include stylish glass panels, warm wooden floors and elegant beige furniture, creating a welcoming and cosy atmosphere. In addition to showcasing HAUTLENCE’s collections, the boutique also features a sophisticated lounge where the brand will be able to present its innovative timepieces to Indonesia’s most prestigious clientele. 

Commenting on the inauguration of the boutique, Guillaume Tetu said: “I am very proud of this important milestone. The opening of the world’s first HAUTLOUNGE with our partner EBI in Jakarta is a real springboard for the brand in this dynamic region of the globe. This showroom will help us transmit the brand’s values in its own universe through qualified salespeople that share HAUTLENCE’s values. We are also lucky to be in such a prestigious location.” 

Kartika S. Winata, Marketing Director of EBI, added, “Collaborating with HAUTLENCE on this first boutique has been a wonderful adventure. We are thrilled to start this exciting journey together.” 

Guillaume Tetu and Kartika S. Winata inaugurated the boutique on April 17 with Melb Asia’s CEO Bertrand Meylan, EBI’s Managing Director Yanto Cokro and HAUTLENCE’s dynamic ambassador and ex-footballer Eric Cantona. Cantona proudly presented the very first HAUTLENCE chronograph designed in collaboration with the brand, discussing the inspiration behind the INVICTUS Morphos and the steps taken to bring the concept to life. A hundred guests and friends of the brand attended the opening event and were able to discover the INVICTUS Morphos and the complete HAUTLENCE collection. 

A brand-new chapter in HAUTLENCE history 

Founded in 2004, HAUTLENCE is committed to bringing a new dynamic into the art of watchmaking, thus gaining the recognition of watch collectors and connoisseurs the world over. It has a portfolio of four calibres designed and developed in-house, while relying on external partners for the movements of certain collections. It launched the HL calibre in 2005, followed in 2009 by the HLQ calibre, with the brand’s third calibre, the HLC, hot on its heels in 2010. The following year saw the introduction of the high-flying HL2.0 calibre in a variety of different versions. Since 2012, HAUTLENCE has enjoyed the support of MELB Holding, which has made its experience and network accessible to the brand with the aim of developing effective synergies between HAUTLENCE and the group as a whole. 

Like its name, an anagram of the brand’s hometown of Neuchâtel, HAUTLENCE is renowned for turning things upside down. In this vein, the brand has challenged the boundaries of traditional watchmaking designs by drawing on its architectural inspired roots and uniting them with innovative mechanical solutions borrowed from other industrial universes. Acutely aware of the two essential dimensions of time and space, HAUTLENCE is driven to design timepieces distinguished by consistently original curves and depth effects. 

As it boldly CROSSES THE LINE into its second decade of existence, HAUTLENCE has truly met its kindred spirit in Eric Cantona. Opening up a whole new chapter in its journey, the brand is determined to capitalise on its considerable existing assets while appealing to a whole new audience that will sense a kinship with the values shared by HAUTLENCE and its one-of-a-kind ambassador.