Only Watch 2013, the beginnings in Switzerland

The principle of Only Watch remains of a crass efficiency. Claim, from the best watch brands of the moment, sometimes joined by some distinguished new comers such as Laurent Ferrier, to imagine and produce an unique timepiece that, setting auction in Monaco, will bring a welcome windfall for the worthy cause against the Duchenne muscular dystrophy myopathy (DMD). An evil that affects Luc Pettavino, former boss of the Monaco Yacht Show, in his own flesh as his son Paul is afflicted. Thus, under the lights of the Monaco ramp and the cheers of guests willing to bid withaout being asked, these timepieces are offered an exposure well worth the trouble. A good turn deserving another, a win-win transaction that transcends the ordinary watch brands into useful dream. The 2013 edition will take place on September 28th in the Principality, inside the Salle Belle Epoque of the Hermitage Hotel. Piggy banks will crack, emotions shall flow freely.

At the launch of the famous auction in Switzerland, Paul & Luc Pettavino involved in conference call from Monaco

His Serene Highness Prince Albert II of Monaco offers the event, through its unfailing presence of his royal person, much more than his faithful patronage.

Marco Gabella (on the left), co-founder with Alexander Friedman (on the right) of Watchonista surrounding Maximilian Büsser of MB&F and Sophie Wiskerke.

From left to right) Peter Jaques from the brand De Bethune, HSH Prince Albert II of Monaco, Philippe Leopold Metzger (Piaget) and MB&F brand founder Maximilian Busser.

Gaëlle Tallarida, Managing Director of the Monaco Yacht Show, General Director of the Monaco Yatch Show, Luis Garcia, head of research, Monique Pettavino from the Monegasque Association against Muscular Dystrophy (AMM), the Prince Albert II of Monaco, Julien Schaerer of auction house Antiquorum, Peter Rigby, Chairman of Informa group.

The Antiquorum team, guaranteeing the auctions of the unique watches.

Laurent Ferrier (on the left) of the eponymous brand and Olivier Muller (on the right) surrounding Thierry Stern of Patek Philippe.

Noble feasts: the Baron and Baroness Jerome and Viviane de Witt, the first woman auctioneer in France, transmit the values of the Geneva watchmaking DeWitt to HSH Prince Albert II of Monaco.