The 2012 Geneva grape harvest welcomed a new participant to this not-to-be-missed autumn get together.

The first De Bethune boutique has opened at number 1, Place Longemalle, and the brand celebrated its new residence on this occasion. Kevin Bega is running this space. A dedicated watch enthusiast, he gained his early experience at Les Ambassadeurs to which he returned after many years in the hotel industry, working for great five-star establishments.

Thus, on Thursday evening, friends, curious onlookers and fans of the winner of the “Aiguille d’Or” Grand Prix at the 2011 Geneva Watchmaking Grand Prix, congreated in this refined setting topped by a white arch specially set up for the event.