Louis Erard Le Régulateur Louis Erard x Sylvie Fleury

The collaboration between Louis Erard and the Swiss artist Sylvie Fleury once again positions Le Régulateur as the driving force behind an unconventional design culture. Its iconic ‘three in line’ hands play with codes, redefining fundamentals.

Juxtaposing luxury and industrial materials, denouncing the fetishization of beauty and gendered consumption patterns, Sylvie Fleury's make-up palettes invite themselves into the counters of the Regulator. ‘Is it more than a women's watch?’ The answer lies in the question... and in the way you define and transform reality.

Sylvie Fleury believes that freedom is a space that can be conquered. Since her debut, she has been revising the mechanisms of desire and power by asserting that she can take her place within stereotypes. She reminds us that everything is available to us to try to shape our image and our lives with courage and pleasure. Since 2018, Sylvie has been transforming make-up palettes into monumental works of art. She unfurls the tones and shades of powders into impressive, “shaped canvases”. Her paintings on cut- out canvases take the shape of the original packaging for these everyday consumer items. In this way, beauty products become part of the history of abstract painting. The question of painting takes on a familiar, everyday quality. The radicality of painting is linked to questions of self-assertion. Here, in the round dial of the watch, boldness becomes one of the superpowers of the timepiece. Life can sometimes be as colorful as we like it to be.