When the iconic timepiece flexes its muscles…

Press Release – Baselworld 2017

When the iconic timepiece flexes its muscles…

Louis Erard has made the regulator become its trademark. This complication, revisited, refined, always reinvented, has carved out a prominent role in the Excellence collection, celebrated for being a breeding ground for iconic watches; in particular, the handwound regulator with the power reserve module produced in-house.

Once again breaking the codes of its flagship model, the rebel from Le Noirmont proposes today a regulator that appears set to cause turmoil...

The very latest addition is still 100% in line with the Erard philosophy: the Automatic Regulator. With nerves of steel, a muscular design and a monochrome look from head to toe, it easily assumes the role of bad boy in the collection. Behind its 42-mm middle case beats an automatic heart, shielded by a Dubois Dépraz regulator complication. The watchmaker has decided to beef up this revisited version with a racy, powerful look and a customised design with off-set hours and seconds for nonconformist timekeeping. The understated all-black case with its robust attitude, set against the dynamic beige nubuck leather strap, is a deliberately contrasting colour scheme.

Louis Erard Excellence PVD Regulator

Rebellious, muscular, verging on macho, the new signature watch from Louis Erard shatters the aesthetic protocol of the Excellence collection, but honours it with its complication, mechanics and exquisite craftsmanship. Aimed at aficionados of robust design who are looking for a contemporary creation that commands respect. When the iconic watch flexes its muscles... the Louis Erard spirit finds new confidence.

Louis Erard Excellence Steel Regulator