Official launch of the Longines Live Alpine Data system at the FIS Alpine World Ski Championships St. Moritz 2017

Official launch of the Longines Live Alpine Data system at the FIS Alpine World Ski Championships St. Moritz 2017

During a press conference held on the first day of the FIS Alpine World Ski Championships in St. Moritz, the Swiss watch brand Longines announced the official launch of its new timekeeping and data handling technology for alpine skiing, Longines Live Alpine Data, which is going to be used for the Downhill and Super-G races.

On February 6, 2017, at the FIS Alpine World Ski Championships in St. Moritz, Longines presented the game-changing Longines Live Alpine Data system, consisting of a chip attached to the skier’s boot equipped with a radar and motion sensor. This system was outlined during a press conference attended by Juan-Carlos Capelli, Longines Vice President and Head of International Marketing, Alain Zobrist, CEO of Longines Timing, Emmanuel Couder, Technical & Marketing Coordinator Alpine for the FIS, Stéphane Cattin, Alpine Skiing Director for Swiss-Ski, as well as Mikaela Shiffrin, Longines Ambassador of Elegance.

This Longines Live Alpine Data technology was presented during a press conference attended by Alain Zobrist, CEO of Longines Timing, Juan-Carlos Capelli, Longines Vice President and Head of International Marketing, Mikaela Shiffrin, Longines Ambassador of Elegance, Emmanuel Couder, Technical & Marketing Coordinator Alpine for the FIS and Stéphane Cattin, Alpine Skiing Director for Swiss-Ski (missing from the picture).

The Longines Live Alpine Data technology will enable the real-time and continuous measurement of the athlete’s speed, acceleration and deceleration, the time it takes to reach 100km/h and an analysis of jumps. This data will be presented in the form of TV graphics to viewers at home and to the spectators attending the competitions. In a second phase, it will be put at the athletes’ disposal to help them analyse their performances with ever-increasing precision. 

On February 6, 2017, at the FIS Alpine World Ski Championships in St. Moritz, Longines presented the game-changing Longines Live Alpine Data system, consisting of a chip attached to the skier’s boot equipped with a radar and motion sensor.

The series of tests run in Val d’Isère in December 2016 and in Wengen last January prove conclusive and enabled the Longines Timing team to launch the Longines Live Alpine Data system at the FIS Alpine World Ski Championships St. Moritz 2017, the most important international event of the 2016/2017 alpine skiing season.

The press conference was followed by an open Q/a session with Mikaela Shiffrin, Longines Ambassador of Elegance.

Juan-Carlos Capelli declared: “It is a great pride for Longines to officially launch the Longines Live Alpine Data technology here, in St. Moritz, on the eve of the first World Championships races. Our long-lasting experience as timekeeper of international sports events has led us to take up numerous challenges in the field of timekeeping and push our expertise to the highest levels of precision. In addition, this new system will contribute to develop the public interest in a sport dear to us, and in which we have been involved since 1924 already.”

Juan-Carlos Capelli, Longines Vice President and Head of International Marketing, during the press conference held on February 6, 2017. 

Alain Zobrist said: “Longines is a pioneer in sports timekeeping, and innovation has always been the driving force behind its know-how, just like for its timepieces. The Longines Live Alpine Data system is the result of a close collaboration between not only Longines and the FIS, but also the athletes, the trainers, and the TV broadcaster representatives, who were actively involved in its development. The World Championships are the perfect occasion to inaugurate this new system, which will improve the understanding of alpine skiing in general.”

Alain Zobrist, CEO of Longines Timing, during the press conference held on February 6, 2017. 

Involved since the very beginning in the development of the Longines Live Alpine Data system, Emmanuel Couder declared: “Longines is known for having supported explorers and adventurers throughout its history, thanks to the precision of its timepieces, and the FIS is happy to have partnered with the brand to introduce new dynamic measurements in alpine skiing. Together, we will explore a new range of data enabling a better understanding of the skiers’ performance.”

This Longines Live Alpine Data technology was presented during a press conference attended by Alain Zobrist, CEO of Longines Timing, Juan-Carlos Capelli, Longines Vice President and Head of International Marketing, Mikaela Shiffrin, Longines Ambassador of Elegance, Emmanuel Couder, Technical & Marketing Coordinator Alpine for the FIS and Stéphane Cattin, Alpine Skiing Director for Swiss-Ski.

Longines Ambassador of Elegance Mikaela Shiffrin shared her point of view on the new system as a skier : « "The new Longines Live Alpine Data technology is really cool, as it gives a different perspective on the sport for the public watching, allowing them to see all the intricacies and details that make one single turn or jump fast or slow. It is also a new way to show athletes the faster line. As athletes, we are always analyzing video and comparing lines to decide which one is fast, especially in speed, but side by side videos do not always show exactly show exactly what you need to see. The Longines Live Alpine Data system goes further and gives more precise way to get that information." 

Maxim Pecheur and Nimrod won the Longines 79. Grosser Preis von St. Moritz

After three Sundays of breathtaking races, the Longines 79. Grosser Preis von St. Moritz saw the victory of Maxim Pecheur on Nimrod. The White Turf races...

To celebrate its partnership with the resort of St. Moritz, Longines unveils the Conquest 1/100th St. Moritz

Official Watch of the Alpine village of St. Moritz, the Swiss watchmaking company is proud to present a new chronograph keeping time to one hundredth of a...

Longines announces its partnership with the Swiss alpine resort St. Moritz

Swiss watchmaker Longines today announced its partnership with the St. Moritz station, whereby the Office of Tourism, the Swiss Ski School and the ski lifts...