In addition to its role as official timekeeper of the Hahnenkamm races in Kitzbühel, Longines was partner with the famous KitzCharity Trophy, a race where professional skiers compete against celebrities on a section of the Streif piste. The event took place on Saturday after the Downhill event. The Charity Trophy raised an amount of 130,000 Euros for needy farming families in North, East and South Tyrol. Longines competed in the race with its own team of skiers, made up of Richard Strohmeier, Longines VP Finance and Austrian celebrities, Armin Assinger and Matthias Lanzinger.