Longines DolceVita Sees The Dolce Vita In New Vivid Colours

Press Release

Longines DolceVita Sees The Dolce Vita In New Vivid Colours

New dials in white and blue starry night, interchangeable coloured straps, and an additional case size for men: Longines expands its leading Longines DolceVita collection. Inspired by a model from 1920s and characterized by its rectangular case, The Longines DolceVita collection has grown over the years without ever losing its identity, inspired by the Italian sweet life.

Since its creation in 1997, Longines DolceVita has been an ode to the Italian sweet life. Soft and bright, warm and glamorous, like relaxing deep in thought on the terrace of a village square, strolling through the side streets of Rome, or enjoying a charming seaside respite.

New dials arrive this year to add to this collection, which is characterised by a rectangular case inspired by a model from the 1920s.

Marks of simple purity, two new dials in white, featuring extended hour-markers or harmonised hour-markers and Arabic numerals at 3, 6, 9, 12 o’clock, make their appearance.

Colour also spices up this collection and allows you to personalise your watch to suit your tastes. For the first time, the winged hourglass brand presents a system of interchangeable straps available in a rainbow of eight new shades. The first season offers bright yellow, blazing orange, elegant taupe, radiant coral, soft brown, intense pine green, turquoise as an invitation to travel and fresh lime green.

Accessories which really allow you to personalise your watch to suit your tastes, these leather straps are available in two sizes, S and M.

Finally, the winged hourglass brand introduces a new XL size to its Longines DolceVita collection, perfect for men. This new 28.20 x 47 mm case hosts an automatic movement.

The Longines DolceVita collection has developed as many variations as there are ways of living and expressing the dolce vita.

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