The Swiss watchmaking company Longines boasts a long-lasting tradition of supporting charitable causes. The core values of the brand have always led Longines to serve philanthropic purposes and this remains today one of its priorities. 

Longines therefore actively supports the Children for Tomorrow foundation, a non-profit charity organization run by its Ambassador of Elegance Stefanie Graf. The aim of this foundation is to provide assistance to children and families that have suffered the trauma of war, persecution and other forms of organized violence. 

To bring awareness to the sensitive matter of refugees and psychological well-being, Children for Tomorrow, in partnership with Longines, hosted a media event at its headquarters at the University clinic of Hamburg Eppendorf. The international invited media had the opportunity to learn more about the foundation’s work and get a deeper insight into the programs that are used to treat the psychological damage directly from Stefanie Graf, co-founder and Chairwoman of the organization, and from a qualified team of specialists in the field of trauma-therapy.

On this occasion and to further support its Ambassador’s charity work, and especially the Art Therapy which offers refugee children and youth the opportunity to develop their nonverbal skills by using the therapeutic effect of artistic medium, the Swiss watch brand made a donation of 100’000 Euros to the Children for Tomorrow foundation.

“It was an honor to welcome our partner Longines in our premises and show them firsthand some of the programs we are providing to our patients”, states Stefanie Graf.  “Since 2008, Longines has been an incredibly supportive partner by helping to raise awareness for our children and the needs of the foundation by highlighting our mission. I am sincerely pleased to collaborate with a partner who shares my passion and commitment for children in need.”

Juan-Carlos Capelli, Vice President and Head of International Marketing of Longines said: “True to its values of excellence and elegance, Longines has always promoted the highest human ideals and is strongly committed to the Children for Tomorrow Foundation. Stefanie Graf’s work is a necessary reminder that we should all find time for others who are less fortunate. Through her courage, commitment and generosity, Stefanie Graf represents perfectly Longines’ motto and philosophy “Elegance is an attitude”.

Stefanie Graf has been Ambassador for the iconic watchmaking company since 2008.

About Children for Tomorrow

Children for Tomorrow is a non-profit foundation with the goal of supporting and initiating projects that provide assistance to children and families who have become victims of war, persecution and violence. These children have withstood terrifying experiences, some having lost their parents and close relatives. As a result of their psychological traumas, some have suffered from or still have sleep disorders, nightmares, depression or other symptoms. In order to overcome these traumas, psychotherapeutic therapy conducted by trained and qualified personnel is required. The financial resources from the Children for Tomorrow foundation serve to heal the psychological wounds within. For more information, visit www.children-for-tomorrow.com/