Jaeger-LeCoultre celebrates the launch of its Flagship in Mayfair during a Housewarming Party with friends on Old Bond Street
Jaeger-LeCoultre celebrates the launch of its Flagship in Mayfair during a Housewarming Party with friends on Old Bond Street
On the evening of the 12th May, Jaeger-LeCoultre welcomed distinguished guests to the Housewarming of its Flagship boutique in London's Old Bond Street.
Over 150 close friends, clients and collectors attended the Housewarming party to celebrate the legend-filled journey of Jaeger-LeCoultre from its origins over 180 years ago in the Swiss Jura Mountains, to a true luxury brand that continues to deliver on a unique tradition in fine watchmaking: the tradition of invention, precision and refinement.
Artists were on-hand to capture the scene, and the Flagship was hailed as one of London’s most welcoming destinations dedicated to discovering true savoir-faire.
Other dear friends included The Marchioness of Milford Haven, Astrid Muñoz, Luke Tomlinson, designer Tim Gosling and several prominent figures of the UK watch collector community, press, and influential Mayfair personalities.
“This Flagship boutique is not a locked vault to visit on a special occasion, but is open for you - our friends and clients - to make your own. As a Flagship, it has the fullest collection of the Maison in the United Kingdom, if not the world. Exceptional pieces will be showcased here at regular intervals giving you a reason to return again and again. Each visit you will discover something new about our timepieces, about our heritage, and about fine watches in general.” , explained UK Market & Global Strategy Director, Zahra Kassim-Lakha.
