HYT, the hydro-mechanical horologists, announces the adoption of a digital brand protection solution to protect but also enhance HYT newly launched high-end watch collections. Developed and manufactured in Bienne, neighbouring other major watch manufacturers, HYT watches are the ultimate in hybrid technology uniting two worlds normally diametrically opposed. The result is a mechanical wristwatch shattering all certainties and crush conformity.

When a HYT client purchases a new watch, a digital warranty card and a reader are delivered within the presentation case. The card contains a unique and non-forgeable digital certificate stored in a crypto chip. Without expertise required, the watch owner or any HYT official retailer can undoubtedly authenticate a watch online with the highest level of security. A dedicated space for HYT owners, «the Lounge » is as well accessible on http://www.hytwatches.com/, simply by inserting the card into the reader.

First HYT is uniting hydro and mechanical elements in a challenging watch, recognized by the experts granting the HYT timepiece with the 2012 BEST INNOVATIVE WATCH award during the recent GPHG ceremony.

"It was clear to us that the level of protection and transparency offered to our clients with the WISeKey technology was unique and matches the high-tech profile of HYT. We are proud to innovate in this field as we did by mixing fine watchmaking and hydromechanics and provide our customers and retailers an optimized, comfortable and exclusive service." said Vincent Perriard, CEO of HYT.

This very personal HYT card becomes the link between the physical creation and the HYT brand in a digital manner. In case the product has been stolen or lost, HYT can remotely revoke the card at any time securing its authenticity. This confirms that independent and limited collection manufacturers can now benefit from the latest digital innovations to serve their client.