Hublot is further strengthening its links with the automotive industry and the exclusive world of classic cars! The luxury Swiss watch brand is especially proud to be the exclusive watchmaking partner of one of the most prestigious collectors' car rallies in Europe: The Tour Auto Optic 2000. 

"Exceptional cars or collectors' cars are often only children's toys, sought out by adults in an attempt to recapture their childhood dreams. It is this emotional dimension which ultimately creates their real value, and represents the real significance of the collector's car. Cars and watches both belong to the same world: of dreams and toys", explains Jean-Claude Biver, Chairman of Hublot, and owner of classic cars including a Ferrari 275 GT4 and a Ford GT40. 

Patrick Peter (Peter Auto): I would like to welcome Hublot, our new prestigious partner. I'm delighted to see the Tour Auto Optic 2000 associated with this brand, which embodies excellence in its field. This partnership confirms the appeal of our event. Watchmaking and motor sports are two worlds which share many common values. And more specifically, when it comes to Hublot I am sure the links will be especially close, as I know Jean-Claude Biver has a passion for fine automotive machinery. We hope to see him at the Tour Auto Optic 2000 behind the wheel of one of his favourite vehicles. " 

Hublot – led by Chairman Jean-Claude Biver and CEO Ricardo Guadalupe - has been involved in the world of motor sports as the watch partner of Ferrari and of the Scuderia the Grand Prix. 

Having partnered the 50th anniversary of the legendary Ferrari 250 GTO in 2012 and other events including the Tribute to Ferrari which opened the Mille Miglia rally in Italy, joining Ferrari for a major event in Pebble Beach, California, and closer to the manufacture, where the brand supported the relaunch of the Montreux Grand Prix in Switzerland, the brand is strengthening its presence in the exclusive world of classic cars.