Three Independent brands team up to conquer China
Three Independent brands team up to conquer China
Because they share the same passion for innovation, creation and quality, HAUTLENCE, De Bethune and Celsius X VI II have decided to join forces during three high profile events in Beijing and Chengdu from April 23rd to 28th 2012.
The three independent brands met Chinese VIPs and Press in the unique and exclusive setting at the China Auto Show in Beijing, the most significant car show in China.
Following this high-profile exhibition, two private events took place in the rising city of Chengdu. 60 carefully selected collectors attended interactive dinners where Pierre Jacques, CEO of De Bethune, Edouard Meylan, CEO of Celsius X VI II and Bertrand Meylan, General Manager of HAUTLENCE Asia presented their brands and shared their passion with the collectors through different forums and workshops.
The audience was captivated by the mechanical marvels and unique visions that were presented.
De Bethune, winner of the "Aiguille d'Or" Geneva Grand Prix 2011, the supreme award honouring the best timepiece of the year for the DB28 model, presented two limited editions of this iconic model. Celebrating the brand’s tenth anniversary, Pierre Jacques took this opportunity to introduce and share both the technical and artistic aspects of De Bethune's innovations, including their specifically mechanical and horological features.
HAUTLENCE was founded in 2004 in honour of one of the cradles of watchmaking, instilling a new dynamic into the art of watchmaking. HAUTLENCE presented its in-house masterpiece the HL2.1 (half-trailing hours and retrograde minutes) and the new HLQ Classic collection equipped with an in-house jumping hour and retrograde minute calibre.
Celsius X VI II, known as the pioneer brand creating amazing mechanical pieces of art, presented its first mechanical mobile phone: LeDIX. Three versions were on view at these events, including a unique Diamond variation and the first mobile phone in carbon fibre. Each piece takes six months to produce and feature more than 600 mechanical parts.
This Chinese tour was a tremendous success for the three brands. It gave HAUTLENCE, De Bethune and Celsius X VI II the opportunity to build awareness while sharing their passion with a very receptive crowd. Future similar joint road shows are already under preparation.
