HODINKEE, the world’s preeminent resource for all things watches, is pleased to announce the exclusive release of the limited edition Zenith El Primero Revival G381, available only in the HODINKEE Shop. Limited to just 50 pieces to honor the 50th anniversary of the industry-changing El Primero movement, the Revival G381 sets out to capture the charm of the original model in a fitting tribute to the golden era of sporty vintage chronographs.
A cult item in the ranks of the Zenith and vintage chronograph collectors, the G381 was born alongside the A386 in the earliest days of the El Primero, as several brands raced to be the first to bring their automatic chronograph to the market. Made up in yellow gold, an unconventional choice for a sports watch material in 1969 - the G381 features the easily recognizable black-on-white “Panda” dial. Highly sought after today, the G381 was an undoubtedly special creation from Zenith that offered the El Primero technology in a distinctive and eye-catching object. The original G381 was produced in fewer than 700 examples, making it one of the most sought after vintage Zenith El Primeros by collectors today. Fifty years later, the G831 still maintains its allure and collectability due to its mix of style, elegance and everyday versatility - and made for the perfect canvas for a collaboration.