Grand Seiko x The Watches of Switzerland Group Toge Special Edition

In celebration of their dynamic partnership, Grand Seiko and The Watches of Switzerland Group announce their first-ever collaboration on the new “Toge Special Edition” timepiece to be offered exclusively at Watches of Switzerland boutiques and select Mayors locations in the USA, well as Watches of Switzerland stores in the UK.

To commemorate the partnership and introduction of the Toge Special Edition, the timepiece will launch virtually through an Augmented Reality (AR) experience for consumers to try on the watch in the comfort of their homes through an Instagram and Facebook filter. A first for Grand Seiko and The Watches of Switzerland Group, the AR component embodies the pioneering spirit of both brands and their shared desire to deliver an exceptional experience to consumers.