Geneva Watch Days

The innovative Jura-based brand has composed two different tunes for its DB28 and DB25 models for this year’s Geneva audience: A brilliantly monochromatic tourbillon that follows the DB28’s forward-looking design language and a beautifully cosmic execution for the more-classically inspired DB25.

Since its introduction in 2001, the Freak has worn a plethora of bold decorations and “costumes.” But none quite as sparklingly outstanding, and as scientifically awesome, as this Freak X that just debuted in Geneva.

Over the last ten years, the collection has produced many amazing objets d’art, including the just-unveiled Octo Finissimo Lee Ufan x Bvlgari. Here are six of our favorites.

Today, we’re not just celebrating the release of new models, but an entirely new brand joining the horological landscape.

The 2023 edition of Geneva Watch Days saw more participating brands with important debuts and unveilings than ever before. So, today, we’re taking another look at the best of our show coverage, made more relevant by the fact that many of these brands are set to unveil equally exciting models at the rapidly approaching Dubai Watch Week!

Officially debuting last week, Breitling’s Chronomat line gets a refresh incorporating new size options, complications for the traveler, and ethically sourced style. Luckily, Watchonista had a sneak-peak photo session with the models at Geneva Watch Days.

A very inspired and somewhat eccentric collaboration between the La Chaux-de-Fonds-based brand and the French artist takes a funky approach to haute horology right to the streets.

Introduced in August at Geneva Watch Days, this khaki and black limited edition is designed for city life.