This really does qualify as a historic creation – for Corum and for watchmaking as a whole. First dreamed up in 1964, the design is so singular that it has had a lasting impact on two consecutive generations of collectors – and presidents! George Bush Sr, Ronald Reagan, Lyndon Johnson, Jimmy Carter, Richard Nixon, and Bill Clinton have all worn the Coin, as have a number of leading figures in art and design, including Andy Warhol.
And now, no fewer than three new models have been unveiled, two of them of American inspiration. The dial of the first is an authentic dollar coin, made from sterling silver. Two blue-tinted steel hands glide over the emblematic eagle of the United States of America, their hue exactly matching that of the Corum name, stencilled on the underside of the crystal, and the colour of the alligator strap.