Corum - watches & reviews

The great story of CORUM began in 1955 with René Bannwart and his uncle Gaston Ries. Fascinated by the word “quorum,” which refers to the minimum number of people required to be present to make decisions, René Bannwart simplified its spelling — and CORUM was born.

From its earliest days in La Chaux-de-Fonds, CORUM set out to position itself at the forefront of Swiss watchmaking. Its emblem — a key pointing skyward — symbolizes the ambition to unlock new territory, pursue innovation, and act with purpose. It also reflects the inventiveness, tenacity, and audacity required to master time. By 1956, it was already recognized by its peers as one of the most creative brands in the industry.

In 1966, the founder’s son, Jean-René Bannwart, joined his father at the company. From this partnership emerged the models that would become CORUM’s signature.