Concord proudly announces a new and exciting partnership with 28 year-old Spanish golf champion Álvaro Quirós. Often referred to as a “power hitter”, Alvaro has become widely appreciated for his relaxed and natural attitude on and off the golf course.
Álvaro Quirós was introduced to the game of golf at the age of nine by his father, who later persuaded him to focus on his golf game rather than his other passion, football. At the age of 19 Alvaro had a handicap of +1 and won a scholarship to the Joaquin Blume Center for High Performance in Madrid where the top Spanish athletes go to study. During this time he was selected for the Spanish under-21 golf team that won the European Masters title. After turning professional in 2004, he achieved his first significant win at the Morson International Pro-Am Challenge in 2006. This win was followed by the Alfred Dunhill Championship in 2007, the Portugal Masters in 2008 and the Commercialbank Qatar Masters in 2009. His most recent and important victories came in the 2010 Spanish Open, and in the 2011 Omega Dubai Desert Classic – his fifth European Tour title which featured a memorable hole-in-one during the final round.
At 6’3”, Quirós is the longest hitter on the European tour and has topped the driving distance category in the Genworth Financial Statistics for three consecutive years – 2007, 2008 and 2009. As a youngster, Alvaro was taken under the wing of the great player and teacher Pedro Tineo who sensed the boy’s talent and devoted many hours to helping him hone is technique. Quirós is now coached by former Ryder Cup player and four-time European Tour Champion José Riverso, whom Alvaro credits with having the strongest influence on his career performance to date. When asked recently to describe his sports philosophy, forged through experiences that include many successes but also unexpected setbacks and injuries, Alvaro said, “Uno de mis objetivos en la vida es disfrutarla en todo momento aunque no sea facil. Tener exito en mi trabajo y tener buenas personas a mi alrededor. (“One of my goals in life is to enjoy every moment even when things are not easy. I naturally wish to be successful in my job and to have good people around me.”)
Such a statement clearly reveals that behind this rising golf star lies an eminently approachable young man with a pleasant demeanor who is deeply grounded in family values. As he explains, “I know my father, mother and brother are always there for me and they are my platform, the center of my universe”. Quirós currently resides in Cadiz near his birth town of Guadiaro. He enjoys music, spending time with friends, and is an avid sports fan with a longstanding devotion to the Atletico Madrid football team. Determined to maintain a balanced approach to his life and his sport, he says: “I would like to be remembered as a long-hitting champion with many titles, but most of all as a good and fair human being.”
Concord is genuinely proud of this promising new affiliation with Álvaro Quirós, who “likes the design of Concord watches because they are very elegant while still young and fresh.” He will be ably representing the brand on golf links around the world – and at various press events where he will be able to share his enthusiasm for his discipline with golf aficionados around the globe. Both partners in this association are engaged in fields where patience and perseverance are matched by boldness and inventiveness – and this winning match between the worlds of watch-making and golfing appears set to bring some exciting results. Watch this space…