Baselworld 2016: Monsieur de CHANEL
CHANEL presents the Monsieur, a watch specifically designed for men.
It all started with a desire, a vision, and a drawing. This watch did not exist before, it was dreamt up. Its movement did not exist before. It was designed to bring it alive. Its watchcase did not exist before either. It was created to house it. So this is how it works at CHANEL, desire gives birth to tools. From desire comes a creation.
Between power and discretion, the MONSIEUR de CHANEL watch with Instant Jumping Hour and Retrograde Minute is equipped with the CALIBRE 1, the House’s first in-house high-watchmaking movement.
The choice of a double complication with a digital hour display in a watchcase of extreme sobriety seemed almost self-evident. And accordingly, CHANEL expresses its unique vision of beautiful masculine watches.