In 2013, CERTINA is celebrating its 125th anniversary. Since it was founded in 1888, the values reliability, innovation and precision have prevailed for the sport watch brand. The aim has always been to offer innovative, high-quality watches at a fair price. This year, CERTINA is marking this important milestone and is looking back on its long tradition with pride. As one of the few companies within the Swiss watch industry to have produced watches throughout its entire history – spanning 125 years – CERTINA continued production even during both world wars and the "watch crisis" of the 1980s. Thanks to the launch of the DS-1 with the unique "Double Security" concept in 1960 and the resulting expeditions, as well as its long-standing association with motor sport, CERTINA has been the Swiss sport watch brand since 1995.

CERTINA is using its anniversary year as an opportunity to relaunch its entire corporate identity. Moreover, innovative movements and new products will be presented with the further developed design. The anniversary will be properly celebrated across the world with special models, limited-edition special series and various promotions, events and activities. Throughout the company's history, there have been numerous exciting moments and significant events. With its focus on the future, CERTINA's new corporate identity represents a further significant milestone in the company's history.Some milestones in CERTINA's history

1888 The company was founded by brothers Adolf and Alfred Kurth in Grenchen.

1936 The first mechanical digital watch was developed.

1938 The CERTINA brand was registered globally. It was established within the international watch industry.

1959 The DS concept was developed. As a result, CERTINA achieved previously unattained values for robustness and water resistance.

1960 The DS-1 product line was launched – the first to be produced with the DS concept.

1960-1970 Various expeditions proved the reliability of CERTINA watches. The Dhaulagiri (8222 m above sea level) in the Himalayas was first climbed by a Swiss team: Since then, CERTINA has been one of the most robust watches in the world.

1970 The CERTINA DS Super PH 1000m was launched: It was rated as excellent by NASA following various expeditions.

from 1970 In the 1970s, CERTINA's long-standing association with motor sport began, and has continued ever since. Among others, the multiple world champion motocross racer Roger de Coster is supported.

1971 CERTINA manufactured the first watch to display human daily biorhythms. In the same year, CERTINA became the sponsor of the Swedish national ice hockey team.

1976 The world-famous boxer and exhibitionist sportsman Muhammad Ali received a CERTINA DS Dia Master and became an ambassador for the company.

1983 CERTINA joined the SMH Group (known as the Swatch Group today.

1995 Certina established itself as a sport watch brand in the mid-price range
(from CHF 300 to CHF 2000) and launched the DS Cascadeur product line. At the same time, the company became the official timekeeper for the motorcycling world championship and supported the multiple world champion Mike Doohan.

1999/2000 The CERTINA product range is expanded with SPEL: SP stands for sport and EL for elegance – a perfect combination.

2001 Tom Lüthi's career began, and he was supported by CERTINA from the very beginning through to 2007 (he was world champion in 2005 in the 125 cc class).

2005 CERTINA joined the world of Formula 1 as a sponsor of the Sauber Petronas Team – an association that has continued ever since (now known as the Sauber F1 Team).

2006 Formed a long-standing cooperation with the Formula 1 racing driver and Polish national hero Robert Kubica.

2011 CERTINA also joined the world of biathlon and became the official partner of the most successful biathlete in history – Norwegian Ole Einar Bjørndalen.

2013 The company's new corporate identity is unveiled to coincide with the 125th anniversary. The brand colour is now green – and, together with the turtle as the brand's symbol of quality, the abbreviation "DS" will also be incorporated in the logo for the first time. Moreover, CERTINA is now the official partner and timekeeper of the FIA WRC World Rally Championship.