Breitling’s Chief Marketing Officer Tim Sayler also highlights the storytelling aspect of the capsule col- lections, adding: ”We are delighted that our first capsule collection underscores Breitling’s important role in aviation in the mid- to late twentieth century – truly the golden era of commercial flight. The watches also focus on the young, cool design styles of the 1960s and 1970s, which are particularly relevant right now and have a huge influence on current design trends.”

In the 1950s and 1960s, commercial aviation experienced an unprecedented boom. The world suddenly became smaller as the dream of flying was no longer limited to a privileged elite. Flying had become accessible to a wider group of passengers, who, for the first time, could consider flying across a continent or even an ocean. Breitling played a key role in the emergence of commercial flight. Its onboard chronographs became standard equipment, first in propeller-driven planes and later in the jets produced by the world’s leading aircraft manufacturers.

When the Breitling Navitimer wrist chronograph was launched in 1952, it became an instant favorite with aviators and notably with the dashing pilots of the late 1950s, who flew their iconic passenger aircraft, such as the Boeing 707 and the Douglas DC-8, across countries or on intercontinental flights. The Navitimer featured a circular slide rule that allowed the pilots to make any critical calculations they might need to make in the air. In these glory days of commercial aviation, the Navitimer chronographs were the original wristworn onboard computers and ultimately established Breitling – already highly regarded for its onboard chronographs – as the unrivaled official supplier to the world of aviation.

Breitling CEO Georges Kern points out: “For civil aviation history lovers and watch aficionados, the very mention of these legendary carriers calls to mind the excitement and adventure associated with long-haul flights. For a more fashion-oriented clientele, there’s the al- lure of the style of a time captured in classic movie scenes of passengers enjoying the premium service provided by smiling, colorfully uniformed crew me bers. Breitling was the preferred supplier of more than 15 leading companies and aircraft manufacturers back in the 1960s, and, with our first capsule collection, we are really excited about commemorating the most emblematic airlines of that era: TWA, Pan Am, and Swissair.”