TAG Heuer

Founded in 1860 by Edouard Heuer in Switzerland’s Jura Mountains, TAG Heuer has defined avant-garde watchmaking through a relentless pursuit of innovation and performance. From pioneering chronograph technologies to the revolutionary Calibre 11 and luxury smartwatch, the Maison continues to push boundaries. Its iconic Carrera and Monaco, alongside Aquaracer, Formula 1, Link and Connected, embody its “Designed to Win” philosophy and enduring spirit of precision, resilience and boldness.

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The New TAG Heuer Carrera Chronograph Sport 42mm Pulls Onto the Track

By Mike Espindle

TAG Heuer Brings Japanese Racing Heritage to the Carrera with the New Team Ikuzawa Limited Edition

The world of motorsport has always been woven into the DNA of the TAG Heuer Carrera. Now, the Swiss manufacture reconnects with one of Japan’s most iconic racing names through a bold new collaboration.

By Sébastien Aeberli

TAG Heuer’s New Connected Caliber E5 x TaylorMade Edition is Perfect for Completing Your Golf Bucket List

With the launch of TAG Heuer’s new Connected Caliber E5 x TaylorMade Edition this week, its golf connection reaches new heights. We took the opportunity not only to review this new timepiece but also to use its capabilities to assemble a quintet of challenging bucket-list golf destinations where it could certainly help you improve your game.

By Mike Espindle

TAG Heuer Releases a Visionary Take on the Monaco to Honor the Pinnacle Grand Prix Race

On the eve of the 2026 running of the Formula 1 Louis Vuitton Grand Prix de Monaco, TAG Heuer boldly presents a limited-edition execution of its Monaco timepiece that is as aptly automative-inspired as it is artfully avant-garde.

By Mike Espindle

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The New TAG Heuer Carrera Chronograph Sport 42mm Pulls Onto the Track

By Mike Espindle

TAG Heuer Brings Japanese Racing Heritage to the Carrera with the New Team Ikuzawa Limited Edition

The world of motorsport has always been woven into the DNA of the TAG Heuer Carrera. Now, the Swiss manufacture reconnects with one of Japan’s most iconic racing names through a bold new collaboration.

By Sébastien Aeberli

TAG Heuer’s New Connected Caliber E5 x TaylorMade Edition is Perfect for Completing Your Golf Bucket List

With the launch of TAG Heuer’s new Connected Caliber E5 x TaylorMade Edition this week, its golf connection reaches new heights. We took the opportunity not only to review this new timepiece but also to use its capabilities to assemble a quintet of challenging bucket-list golf destinations where it could certainly help you improve your game.

By Mike Espindle

TAG Heuer Releases a Visionary Take on the Monaco to Honor the Pinnacle Grand Prix Race

On the eve of the 2026 running of the Formula 1 Louis Vuitton Grand Prix de Monaco, TAG Heuer boldly presents a limited-edition execution of its Monaco timepiece that is as aptly automative-inspired as it is artfully avant-garde.

By Mike Espindle

TAG Heuer Steals the Spotlight with a New Generation of Aquaracer Professional Solargraphs

With redesigned 40mm Professional 200 models in both steel and titanium and a re-introduced 28mm steel case size for the Professional 100 – all powered by light-catching Solargraph technology – the sun is shining pretty bright on the esteemed brand’s latest take on the beloved Aquaracer.

By Mike Espindle

TAG Heuer Honors Its Indy 500 History (and Future) With a Stunning New Formula 1 Limited Edition

Today, ahead of the iconic Indy 500 car race, TAG Heuer adds a commemorative Formula 1 timepiece to its line-up, reminding us that the brand’s motorsports soul extends beyond the F1 Grand Prix circuit.

By Mike Espindle

The TAG Heuer Monaco Evergraph Reinvents the Chronograph Pusher

A wholly new approach to chronographs doesn’t come along very often. Setting a new pinnacle in chronograph movement achievement, the Monaco Evergraph’s movement promises new levels of functionality, tactile response, efficiency, magnetic resistance, durability, and precision.

By Mike Espindle

Elapsed Time: TAG Heuer’s Unmatched Chronograph Heritage

The watchmaker has bombastically declared 2026 as its “Year of the Chronograph,” and for very good reason. Its legacy of precision chronography dates back more than 160 years (before it even produced wristwatches). So, today, we’re taking a concise look at TAG Heuer’s past to glean into its future.

By Mike Espindle

LVMH Watch Week: TAG Heuer Appeals to Next Gen Collectors with Its Latest Offerings

In Milan, the Maison reinterprets “The Skipper” and introduces a modernized take on the Carrera.

By Rhonda Riche

History Class: TAG Heuer Launches a New Carrera Split-Seconds Chronograph at LVMH Watch Week

This rattrapante complication is a first for the iconic Carrera collection.

By Rhonda Riche

Dubai Watch Week: TAG Heuer Propels Its Iconic Monaco into the Future

This exclusive, limited-edition piece brings material innovation to the forefront of one of the Maison’s most instantly recognizable designs.

By Cait Bazemore

New TAG Heuer Formula 1 Chronographs Honor the Brand’s Ongoing Connection with Racing Legend Ayrton Senna

Released last week, two limited editions capture the soulful, posthumous commemorative relationship between the watchmaker and one of car racing’s most iconic competitors.

By Mike Espindle

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