Seiko

Founded in 1881, Seiko is a pioneering force in watchmaking, combining advanced technology with exceptional craftsmanship. Offering mechanical, solar and quartz timepieces, the Maison blends Japanese design traditions with innovative watchmaking expertise. Driven by a deep connection with its customers, Seiko continues to create versatile, high-quality watches that unite precision, functionality and distinctive Japanese aesthetics.

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The People Have Spoken: Seiko Revives a Prospex 1965 Heritage Diver’s Watch Selected by Fans

By Mike Espindle

Spinning Tales! Seiko Weaves an Enchanting Story with a New Quartet of Presage Classics

With dials inspired by the texture of premium silk, these new Seiko Presage models will appeal to horological sensualists.

By Rhonda Riche

A Closer Look at Seiko’s New Presage “Silver Bullet” GMT for the Cocktail Time Collection

This accessible dress watch has luxury looks with a price tag of under $1,000.

By Rhonda Riche

Seiko Expands Its King Seiko VANAC Collection with New Titanium Versions

In addition to the new lightweight metal, we get three new dial colors.

By Cait Bazemore

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All articles

The People Have Spoken: Seiko Revives a Prospex 1965 Heritage Diver’s Watch Selected by Fans

By Mike Espindle

Spinning Tales! Seiko Weaves an Enchanting Story with a New Quartet of Presage Classics

With dials inspired by the texture of premium silk, these new Seiko Presage models will appeal to horological sensualists.

By Rhonda Riche

A Closer Look at Seiko’s New Presage “Silver Bullet” GMT for the Cocktail Time Collection

This accessible dress watch has luxury looks with a price tag of under $1,000.

By Rhonda Riche

Seiko Expands Its King Seiko VANAC Collection with New Titanium Versions

In addition to the new lightweight metal, we get three new dial colors.

By Cait Bazemore

Leather & Grace: Seiko Kicks Off Its 145th Anniversary Year with the Stunning New Presage SPB538

The brand is starting 2026 with a bang, releasing this limited-edition timepiece that we can’t stop thinking about.

By Rhonda Riche

Seiko Revisits Its Past to Move Fashionably Forward with the New Power Design Project Collection 1

A bold roundness runs rings around current watch design in this first true collection from the Japanese maker’s revived "power design project” initiative.

By Mike Espindle

The Beagle Has Landed: A Timeline of the Snoopy Watch

In honor of Snoopy and the Peanuts comic strip’s 75th anniversary this year, here are some of our favorite puppy’s horological adventures.

By Rhonda Riche

Pop Culture: Seiko Unveils a More Official “Pepsi”

While unofficial soda nicknames have been part and parcel with watch culture for decades, the soft drink producer’s collaboration with watchmaker Seiko on two new limited edition Seiko 5 Sports models gives aficionados new options that “hit the spot.”

By Mike Espindle

Pure Porcelain: The Seiko Presage Classic Series Unglazed Arita Porcelain Dial SPB497

Powered by the 72-hour Caliber 6R51, this new, astoundingly elegant limited-edition timepiece celebrates traditional, artisanal Japanese crafts.

By Rhonda Riche

Refresher Course: A Deeper Dive into Seiko’s Presage Cocktail Time Collection

Last month, the brand added three flavors to the family: Frozen Daiquiri, Frozen Mojito, and Frozen Skydiving.

By Rhonda Riche

When Seiko Met Cinema: A Selection of Holiday Movie-Themed Watches and More

Since the holidays are filled with nostalgia (in the best way), we thought this gift guide, inspired by movie memories and unforgettable timepieces, would be just the ticket this year.

By Rhonda Riche

Dungaree Diver: The New Seiko 5 Sports DENHAM Limited Edition

Based on the popular 5 Sports SKX Automatic, the Japanese watchmaker’s latest collaborative watch ups the style ante by leaning into good ol’ denim.

By Mike Espindle

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