Panerai

Founded in Florence in 1860, Panerai combines Italian design with a rich heritage of precision instruments and professional dive watches developed for the Royal Italian Navy. From its pioneering Radiomir and iconic Luminor to its modern Manufacture in Neuchâtel, Panerai continues to unite robust engineering, exceptional functionality, and Swiss precision, creating distinctive timepieces rooted in exploration, performance, and enduring Italian character.

The Latest

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Rare Birds: The Most Unusual, Delightful, and Unexpected Timepieces from Watches and Wonders 2025

Once again, we’ve taken some time to recover and reflect on the fair’s many offerings and compiled our annual list of launches that deserve more attention.

In Depth (Literally): Panerai Introduces New Luminor Marina Novelties with 50-Bar Water Resistance

Five new editions combine form and function with technical prowess for serious divers plus materials and colorways to please casual beach bums as well.

The New Panerai Luminor GMT Power Reserve Ceramica is Stealthy, Sleek, and Ultra-Lightweight

At the annual Miami Design Week, Panerai unveiled the latest bold design for its iconic Luminor with GMT functionality.

The Future’s So Bright: The New Submersible Elux LAB-ID from Panerai Features Lume On Demand

Panerai’s latest bright idea from its Laborotorio di Idee ups the ante on the brand’s signature focus on illumination.
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Rare Birds: The Most Unusual, Delightful, and Unexpected Timepieces from Watches and Wonders 2025

Once again, we’ve taken some time to recover and reflect on the fair’s many offerings and compiled our annual list of launches that deserve more attention.

In Depth (Literally): Panerai Introduces New Luminor Marina Novelties with 50-Bar Water Resistance

Five new editions combine form and function with technical prowess for serious divers plus materials and colorways to please casual beach bums as well.

The New Panerai Luminor GMT Power Reserve Ceramica is Stealthy, Sleek, and Ultra-Lightweight

At the annual Miami Design Week, Panerai unveiled the latest bold design for its iconic Luminor with GMT functionality.

The Future’s So Bright: The New Submersible Elux LAB-ID from Panerai Features Lume On Demand

Panerai’s latest bright idea from its Laborotorio di Idee ups the ante on the brand’s signature focus on illumination.

Watches and Wonders: Panerai Sails into Geneva with a new Submersible Luna Rossa Capsule Collection

Panerai’s partnership with the Luna Rossa Prada Pirelli America’s Cup sailing team adds four new models to its catalog. And with the 37th offing of the races slated for this October in Barcelona, these new beauties will coast across the finish line just in time.

Watchonista: Volume 05 Exclusive Preview – Panerai’s Latest Wave

Now that Watchonista: Volume 05 is officially available at Panerai boutiques all over North America and Bucherer stores across Europe, we wanted to give you another sneak peek at one of our magazine-only editorials.

Watchonista: Volume 05 Exclusive Preview – Feeling at Home in Casa Panerai

Now that Watchonista: Volume 05 is officially available at Panerai boutiques all over North America and Bucherer stores across Europe, we wanted to give you another sneak peek of one of our magazine-only editorials direct from the thick and glossy pages of Volume 05’s The Lounge by Watchonista section.

Photo Gallery: Celebrating Watchonista: Volume 05 at the Casa Panerai Flagship Boutique in NYC

On Tuesday, New York City-area Watchonista fans and loyal Paneristi celebrated the arrival of Watchonista: Volume 05 at an exclusive party flavored with a touch of holiday cheer.

Get Your Copy of Watchonista: Volume 05 at North American Panerai Boutiques Today!

You’ve seen our social media teasers for our latest print project; now the waiting is over! The “Watch Magazine You Can’t Buy” is now in stock at Panerai boutiques across North America, so run, don’t walk, and pick one up today!

Panerai’s Guide to the Upper East Side, Italian Style!

When is a visit to New York City not a visit to New York City? Answer: When you follow this expert, Italian-flavored advice given to us by the staff at the New York Casa Panerai boutique. Abbondanza!

Summer Rewind: Our Favorite Dive Watches of 2023 (So Far)

One of the watch world’s most appealing types of watch, the dive watch has watchmakers rolling out new models and approaches year after year. And 2023 has been no exception. Here are some of our favorites so far.

Lume Patrol: Great Glow-In-The-Dark Watches

These five timepieces will light up your life.
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