The Comeback: Five Heritage Brands We’d Like to See Restored to Their Former Glory
Luminor
Panerai reinterprets one of its most iconic 1990s designs with the new Luminor PAM01710, bringing its distinctive architecture to a more versatile 42 mm case for the first time. The result preserves the bold character of the original while adapting it for contemporary wear.
Its polished and brushed steel case frames a matte black dial with ivory Super-LumiNova®, complemented by a beige canvas strap and signature crown-protecting bridge.
Powered by the automatic P.980 calibre, the PAM01710 offers a three-day power reserve, stop-seconds function and 50-bar water resistance.
Specs
Functions
Hours, minutes, small seconds, stop seconds
Movement
Self-winding mechanical movement, P.980 calibre, 28,800 v.p.h, 72-hour power reserve
Case
42.00 mm × 13.80 mm steel case
Buckle
Trapezoidal BA brushed steel
Strap
Beige canvas with T/T stitching strap
Water resistance
50 ATM (500 m / 1650 ft)
Year
2026
Reference number
PAM01710
Price
CHF 5'700.00
