The Comeback: Five Heritage Brands We’d Like to See Restored to Their Former Glory
IWC Schaffhausen
Founded in 1868 in Schaffhausen, IWC combines Swiss craftsmanship with engineering excellence and cutting-edge technology. Renowned for its Portugieser, Portofino, Pilot’s Watches and Ingenieur collections, the Maison creates robust, functional timepieces defined by distinctive design. A pioneer in titanium and ceramic, IWC continues to advance mechanical watchmaking through innovative materials, precision engineering and a commitment to sustainable luxury.