Grand Reopening of the Blancpain Boutique Ginza in Tokyo, Japan

Press Release

Grand Reopening of the Blancpain Boutique Ginza in Tokyo, Japan

Blancpain, the world’s oldest watchmaking brand, is proud to announce the official reopening of its Boutique Ginza located in the highly renowned Nicolas G. Hayek Center building in Tokyo

The Nicolas G. Hayek Center is ideally situated in the Ginza business district, which is also Tokyo’s most famous upscale shopping and fine dining area, housing some of the world’s prestigious brand names. The brand-new Blancpain Boutique Ginza spans 118 square meters on the fourth floor of this special building – a landmark of Swiss watchmaking expertise in Tokyo.

The renovated Boutique reflects Blancpain’s proud history and its commitment to the expression “Innovation is Our Tradition”. Crafted by a skilled cabinet-maker from the Vallée de Joux, the interior design is imbued with the regional heritage and the Blancpain horological know-how perpetuated for more than 280 years. The noble woodwork evokes the workshops of authentic master-watchmakers, thus creating a warm and pleasant atmosphere. In addition, the refined moldings along with the pure and streamlined furniture as well as hexagonal displays lend a modern touch to the interior. Another distinctive feature of this store lies in the intimate VIP lounge framed by an elegant Blancpain Library, while a Blancpain Bar Counter offers customers a convivial reception area.

The Boutique welcomes visitors to discover and explore Blancpain’s passion for excellence, meticulous craftsmanship and technical innovation in watchmaking through a large selection of timepieces, ranging from the Villeret and Le Brassus collections, to the emblematic Fifty Fathoms, Women and L-evolution lines, along with many more exclusive items.

Blancpain Boutique Ginza Nicolas G. Hayek Center, 7-9-18 Ginza, Chuo-ku 104-8188 Tokyo, Japan Tel +81-3-6254-7233