BLANCPAIN OCEAN COMMITMENT EXHIBITION IN MOSCOW, RUSSIA
The Blancpain Ocean Commitment exhibition continues its international route and now is in Moscow-capital of Russia. On November 2nd, the ceremonial ribbon-cutting took place in TSUM (Moscow's famous historical Central Department Store) in the exhibition hall of the 5-th floor.
Alain Delamuraz, Vice-President Blancpain, and Doctor Enric Sala, National Geographic explorer-in-residence, presented to the Brand Connoisseurs, celebrities, journalists and passionate Ocean lovers marvelous exposition and possibility of a deep dive into the underwater world.
Blancpain has constantly innovated in the course of its history to the point where this attitude has become its tradition. One particularly important such horological innovation is embodied in the Fifty Fathoms: the first modern diver’s watch presented in 1953. This timepiece – stemming from the cooperation between Jean-Jacques Fiechter, President of Blancpain and a passionately dedicated diver, and Captain Robert “Bob” Maloubier, founder of the French Navy combat diver unit – literally became the diver’s watch blueprint for the entire watch industry. In parallel, the Fifty Fathoms made a significant contribution to opening up the underwater world by offering explorers, photographers and videographers the much-needed safety features enabling them to reveal the beauties of the ocean to the public at large.
In recognition of this heritage, Blancpain dedicates itself to the protection and preservation of the oceans, and works to promote widespread awareness of this cause by sponsoring major scientific projects, oceanographic explorations, underwater photography, environmental forums, exhibitions, noteworthy publications and a dedicated website. The brand’s endeavors in this domain are united under the Blancpain Ocean Commitment label.
Among the concrete results achieved to date, the Pristine Seas Expeditions with Blancpain program run by the National Geographic Society, has managed to double the total surface area of protected ocean worldwide by adding a further 3 million square kilometers.
Exhibition will be opened for the visitors from November 2nd to November 15th on the 5th floor of TSUM, 2, Petrovka street, Moscow.