Alain Mouawad, a fourth-generation member of the Mouawad family, developed an early passion for horology and the luxury watch business. This passion, coupled with his marketing expertise, has enabled him to make his mark in the timepiece industry. As well as contributing to the development of Robergé established 40 years ago by his father Robert Mouawad, he launched the Blacksand collection in 2010. He is now in charge of the Mouawad Watch Division.

In creating the BLACKSAND Collection, Alain wished to pay tribute to the know-how and legacy of Swiss watchmaking while also offering a distinctly unique product catered to an elite connoisseur clientele.

Today, Alain Mouawad has joined his two brothers, Fred and Pascal, in a watchmaking venture. All three are becoming partners of the Manufacture Mouawad SA, located in Breleux with executive offices in Carouge-Geneva. They will be focusing on the development of complication movements.

Alain is the new Guardian of the Mouawad Watch Division. He presides over the Manufacturing Division in Geneva and that at Les Breuleux (in the Swiss Alps). His responsibilities include after-sales service, the Mouawad Watch Academy and the marketing of timepieces worldwide.

Mouawad Blacksand’s new collection differs from the timepieces developed and manufactured before. The launch of the single-pusher chronograph (Calibre Mouawad 2002) is the first piece within this collection, offering a blend of tradition and modernity. The mechanism highlights the traditional column wheel, along with an unconventional approach to the global movement aesthetic with its personalized components. New calibres with major complications are set to be launched in the coming months to complete the Mouawad Blacksand’s collection.

The Mouawad family business is one of the most prestigious High End Jewelry houses in the world and has a reputation that spans a century. It holds an eminent position amongst royalty and high society. Now in its fourth generation, the Mouawad brand plans to continue its tradition of excellence for the centuries to come.