BR S A FEMININE INTERPRETATION OF TIME
BR S A FEMININE INTERPRETATION OF TIME
In 2005, Bell & Ross took the design principles from cockpit clocks and used them to create the BR01, a square watch that became a classic thanks to its avant-garde design, which broke with the aesthetic codes of traditional watchmaking. In 2015, to celebrate the tenth anniversary of this iconic watch, the brand has decided to pay a special tribute to women. Its BR S line is now enriched with two ultra-feminine BR S GREY CAMOUFLAGE models, with a grey mother-of-pearl dial adorned with a camouflage pattern.
The BR S is a 39 mm urban interpretation of the iconic Bell & Ross BR 01. It is stamped with an «S» to denote how Smaller, Sleeker and Smarter it is than its big sibling. BR S models are the last word ineleganceandtechnicalingenuity.Theyaredesignedforeveryday use, ensuring that their ergonomic case, with its perfectly sleek lines and the use of select materials, appeals equally to men and women. The steel and ceramic models, with a matt finish, are firmly an- chored in the tradition of cockpit clocks. The style of the OFFICER and GOLDEN HERITAGE models turns bygone times into the most precious of heritages.
BR S CERAMIC
In a chic, high-tech version, the BR S CERAMIC was the first to adopt a resolutely feminine style. It uses high-tech ceramic —a lightweight yetresilientscratch-resistantmaterial—toitsfulladvantage. Whether in black or white, the through-colouring process gives these timepieces a lasting impact. Their polished finish renders elegance and sophistication. They are perfect for women seeking uniqueness, and will ensure they stand out. The version with a ceramic link brace- let embellishes the wrist like a piece of jewellery, and the feminine charm of the diamond-studded versions is stunning.
BRS GREY CAMOUFLAGE
For Bell & Ross, it comes natural to draw its inspiration from military codes, and then give them a chic and contemporary inter- pretation. It only took one small step to transform military camou- flage into a refined pattern of the highest elegance.
The two new BR S GREY CAMOUFLAGE models reinterpret this classic pattern for the first time and are adorned with a multitude of detailsthatreflecttheessenceoffemininity.Thedelicatepolished finish on the chamfered edges of the bezel subtly enhances the satin finish of the case, and the smooth crown adds a touch of softness to the wrist. The dial, fashioned entirely from mother of pearl with hints of grey that reflect the camouflage pattern, surprises in originality and delicacy. The sophisticated metal appliqué numerals and index, combined with streamlined hands, elegantly display the hours and minutes, with the date set in a perfectly balanced window.
A true symphony to femininity, the most precious version has an index combining numerals with 8 white diamonds, giving a total of 0.12 cts, and a bezel set with 66 white diamonds totalling 0.99 cts. Its appeal is enhanced by the sensuality of the taupe grey satin strap, which completes the harmony of the colour palette. ConceivedinthepuresttraditionofSwisswatchmaking,theBRS GREY CAMOUFLAGE is water-resistant to 100 metres and features the latest generation of Swiss quartz movements, a guarantee of precision and reliability.
Refined, luxurious and vibrant and with a resolutely modern design, these watches will be the faithful companions for every precious moment.
AN ICON OF FEMININITY
When it is time to decide, women will naturally choose the models in the BR S collection: timepieces that have become an ornament for the wrist, in which the sophisticated materials are a showcase for the jewels.
All women appreciate the elegance and refinement of a lightweight, finely crafted piece. By subtly marrying steel with mother of pearl and precious stones, the two new BR S GREY CAMOUFLAGE models are perfect examples of how haute horlogerie can take inspiration from the military and turn it into something feminine and timeless. Glamorous and iconic, they trace the imaginary line that links the aes- thetic code of extreme elegance with uncompromising performance.