Watchonista: Volume 2 Magazine Exclusive – The Cuban Cigar Crisis

Watchonista: Volume 2 Magazine Exclusive – The Cuban Cigar Crisis

In the final sneak preview of our magazine-only editorials, we bring you another piece from The Lounge, and it’s one of the most talked about articles from Watchonista: Volume 02!

By Marco Gabella
Chairman & Executive Publisher

What happens to the supply of Cuban cigars when there is a massive spike in worldwide demand during a global pandemic? They become more difficult to find than ever, creating rampant market speculation.

Smoking cigars and watch collecting are similar hobbies. At first, they were relatively niche, appreciated by a few passionate aficionados.

Then, in recent years, they both saw a sudden (and huge) increase in interest from “newcomers.” Finally, driven by the same thirst for iconic products, limited editions, and independent releases, prices for watches and cigars just continued to grow.

How Did This Happen?

The U.S. is absolutely the premier consumer of handmade cigars. But despite President Obama’s loosening of trade restrictions between the United States and Cuba, the alarming growth in demand for Cuban cigars isn’t coming from the U.S.

In fact, tobacco products from Cuba remain illegal to buy online or through the mail, even today. And American travelers can only bring home $100 worth of Cuban cigars for personal use.

Then, a colossal deal to promote Cuban cigars in China led to massive growth in that market, which expanded 700% from 2005 to 2018…

Enjoyed our magazine exclusive previews and want to read more? Then pick up a copy of Watchonista: Volume 02 to read the full article, simply click on the button below to find your closest partner retailer.

(Photography by Pierre Vogel & Liam O'Donnell)

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