A. Lange & Söhne Meets Like-Minded Enthusiasts in The Lounge by Watchonista
A new collaboration between Watchonista and A. Lange & Söhne not only adds profound intersectional content to Watchonista’s weekend lifestyle platform but also underscores the value the exquisite watchmaker attaches to connecting with timepiece aficionados across a variety of shared passions.
By Mike Espindle
Executive Editor
If you’ve been visiting The Lounge by Watchonista recently, you will have noticed some special coverage of Glashütte-based fine watchmaker A. Lange & Söhne’s activities in the classic car concours world, both in preview form and show highlights.
However, if this is your first time visiting The Lounge in a while, we highly recommend stopping by more often on the weekend for some relaxing, thought-provoking lifestyle coverage that aligns with the interests of dyed-in-the-wool watch fans, as this new coverage is only the beginning of the partnership.
The Lounge now has a dedicated “channel” for the watch brand’s compelling participation in globally recognized Concours events around the world.
Moreover, since Lounge content spans from automotive/watch connections to timepiece-adjacent themes like fashion and design, cuisine, sporting lifestyle, wine and spirits, travel, cigars, cocktails, and more, we’ve curated the Lounge’s other channels to better reflect the more popular topics from our broad range of ongoing lifestyle content.
Down the Road
If you are particularly enjoying The Lounge’s A. Lange & Söhne/Concours coverage, there is more to come over the next few months, as A. Lange & Söhne will celebrate its second year of partnership with the Concours of Elegance Germany, which will take place along Lake Tegernsee from July 25th to 26th.
The German show’s sister event in the UK, the Concours of Elegance Hampton Court Palace, runs from September 5th to 7th.
Finally, the season culminates at the Audrain Newport Concours & Motor Week in Newport, RI, which takes place from October 2nd to 5th.
We don’t think we’re speaking out of school when we say that, as the Concours coverage in The Lounge rolls out, you’re in for more and more surprises as events unfold. So, please, stay tuned!