Geneva Watch Days 2020

Geneva Watch Days 2020 Is Confirmed!

Geneva Watch Days, the only multi-brand gathering in Switzerland for 2020 has confirmed that the event will take place this August, and we can't wait! 

By Watchonista

After the cancellation of Baselworld (read HERE) and the digitalization of Watches of Wonders (visit our special page HERE), retailers, journalists, and watch lovers have been left to discover 2020 novelties digitally. Thankfully, Geneva Watch Days is now officially confirmed for August 26th to 29th in Geneva at select boutiques and nearby hotels. 

Happening in the heart of Geneva

When one thinks of watches, you might automatically envision Geneva. The "Rue du Rhone" and its surroundings are THE go-to places for your watch shopping and watchmaking needs. According to the organizers, it seemed only natural to organize the only major watch trade event of the year in the heart of Geneva City. According to the press release, the fair will be decentralized and self-managed by the brands, which will allow Geneva Watch Days goers to enjoy the beautiful city of Geneva in August. 

Geneva Watch days will allow retailers and journalists to discover in the metal the novelties from Bvlgari, Breitling, De Bethune, Gerald Genta, Girard-Perregaux, H. Moser & Cie, MB&F, Ulysse Nardin, and Urwerk. 

Geneva Watch Days also launched today a very user-friendly digital platform called The website allows visitors to register for the event, book your appointments with the brands, and get hotel rooms at a favorable rate. It will also centralize all the information about Geneva Watch Days as well as a map for the different exhibition venues around the city. 

The three-day event will be filled with dinners and different events around the town in compliance with the newest health and safety rules. 

Official Press Release


This initiative launched in March by several luxury watch brands will take place from August 26th to 29th with the support of the State of Geneva. The event will be the only multi-brand gathering taking place in 2020 after the cancellations of Baselworld and Watches & Wonders.

The Geneva Watch Days steering committee is making progress in its preparations. The event will be held from August 26th to 29th in Geneva city center hotels, as well as in the boutiques and watchmaking workshops of the participating brands. This operation will bring together a diverse group of brands with very different profiles, enabling retailers and media to discover a wealth of products. For most brands, retailers and media – given the cancellation of Baselworld and SIHH / Watches & Wonders in 2020 – this event will be the only one since 2019 and until 2021!

This initiative was launched by a pool of luxury brands including Bvlgari, Breitling, De Bethune, Gerald Genta, Girard-Perregaux, H. Moser & Cie, MB&F, Ulysse Nardin, and Urwerk. They will be presenting numerous new models to retailers and the media who will be visiting Geneva. Many maisons have also expressed their interest in joining the event.

The operation is intended to be decentralised, agile, collegial, convivial and inexpensive in its organisation to make the event as efficient and attractive as possible. All the brands will be spread across easily accessible locations within defined area of downtown Geneva. A central reception desk will provide orientation and guidance for retailers and media to optimise in the smoothest possible way their appointments with the founding brands throughout the four-day event.

In the same spirit, an extremely user-friendly digital support platform – called– will enable retailers and media to register, book their appointments with the different brands and reserve their hotel rooms at prices negotiated by the Steering Committee with the support of State Councillor Pierre Maudet. Online from the end of May onwards, the site will indicate the different exhibition venues for each of the brands on the map of downtown Geneva.

The Geneva Watch Days programme also includes media and retailer dinners as well as a festive evening. All of this will be organised in strict compliance with the precautionary health measures defined by the Confederation and the Canton of Geneva, whose fight against COVID-19 has thus far proved exemplary in terms of efficiency, confirming Geneva’s stature as one of the world’s safest cities.

How To Visit

(Photography by Pierre Vogel & Liam O'Donnell)

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