Breaking News: Watchonista: Volume 02 is Now Available!
More than a magazine, Watchonista: Volume 02 is a love letter to the world of watch collecting and an invitation to unplug from the digital to embrace the analog.
By Watchonista
It is no secret that the world is becoming an increasingly digital place. And technology of the digital variety now touches every facet of our lives. As a result, we are constantly “plugged-in.” Yet, comically, many brands across a wide swath of different industries have taken to (or have been attempting to) engineer analog haptics into digital technology.
So, considering all the digital noise that confronts us every day, Watchonista believes the world of print matters more than ever. And Watchonista: Volume 01 was designed to bring some of our favorite stories to life in physical form.
The idea was born from a conversation among our creative and editorial teams about creating a coffee table book from all the content we’ve produced – a “Greatest Hits” album, if you will. So, when Watchonista: Volume 01 launched last year, we were thrilled at the response.
However, we are not a group that likes to rest on our laurels.
That is why, today, we are proud to announce the official release of Watchonista: Volume 02!
Still the Watch Magazine You Can’t Buy
Beyond a mere celebration of the inherently satisfying analog and tactile experience of opening a magazine, our distribution method too was designed to bring people together.
How? Well, as was the case with our inaugural issue, you cannot buy a copy of Watchonista: Volume 02. Instead, you can walk into one of our partner retailers and ask for a copy free of charge, prompting a conversation with people in your local community. Moreover, by using the “Find The Magazine” link on the Watchonista homepage, we make it easy to not only get your hands on a copy of Volume 02 but connect with some of your fellow watch lovers!
Watch collecting is a hobby best experienced with friends, and that spirit of a collector community is something we want to foster. Retailers are a natural hub for our collecting community, filled with passionate people who are part of the fabric of their local communities.
Bigger, Better, More Luxurious!
Despite the praise for Volume 01, we really wanted to up the ante for Watchonista: Volume 02 and raise the bar for future volumes by changing perceptions of what our magazine (and all watch magazines) can and should be.
Watchonista: Volume 02 uses new textures to mimic the ceramic of our cover star – the IWC Pilot’s Watch Chronograph TOP GUN Edition “Woodland” – with raised printing and lettering throughout.
Inside, we are debuting several articles never published on Watchonista.com, and The Lounge – our home for all watch-adjacent passions – steals the show. Not only has The Lounge been expanded, but it features hand-drawn illustrations and luxuriously high-gloss thick paper stock.
Overall, Watchonista: Volume 02 is 23% larger than Volume 01. And it is our fervent hope that Watchonista: Volume 02 will inspire you to dive deeper into the world of watches as well as discover new passions.
An Invitation to Connect
The pursuit of mechanical watches as a hobby is about as analog as it gets, and we want Watchonista: Volume 02 to be a touch point for the community. So, just as we are inviting you to use our “Find The Magazine” link to reach out to partner retailers carrying the magazine, we would be happy for you to drop us a line and tell us what you think of Watchonista: Volume 02!
We look forward to helping you unwind and immerse yourself in the world of print the Watchonista way. Happy reading!
To get your copy of Watchonista: Volume 02, simply visit the “Find The Magazine” link on Watchonista.com to locate your nearest partner retail store.
(Photography by Liam O'Donnell)
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