Summer Reflections: The Best Icon Revivals of 2025 (So Far)
Heritage meets innovation as Bulgari, Cartier Privé, and TAG Heuer celebrate timeless craftsmanship, bold design, and cutting-edge technology in 2025.
By Sébastien Aeberli
Design, Content & Social Media
In 2025, three legendary watchmakers blend heritage and innovation in exceptional new releases. First, there is Bulgari, which decided to mark 50 years of its iconic Bvlgari Bvlgari line with elegant marble-dial editions inspired by Roman artistry. Next, we have Cartier, which revived the 1928 Tank à Guichets in its Privé collection, highlighting minimalist design and mechanical excellence. In the meantime, TAG Heuer hit the gas pedal to the future with a solar-powered reboot of its Formula 1 series, presenting nine dynamic models that fuse racing spirit with sustainable technology.
Let’s dive deeper into these standout timepieces shaping the future of luxury watchmaking.
Bvlgari Bvlgari at 50: Timeless Elegance Reimagined with Marble Mastery
What began in 1975 as an exclusive gift for top clients, the Bvlgari Bvlgari watch has evolved into a legendary timepiece. This year marks the collection’s 50th anniversary. In June, Bulgari decided to celebrate this milestone by adding a quartet of stunning new watches to the Bvlgari Bvlgari collection.
As steeped in Roman heritage as they are driven by modern artistry, these four new anniversary pieces come in two sizes (26mm and 38mm), crafted in rose or yellow gold, and are adorned with marble sourced for its color and texture. Whether it’s the verdant Verde Alpi, deep Blu Incanto, or icy Azzurro Infinito, each dial feels like a miniature sculpture worthy of Rome’s Pantheon. Meanwhile, diamond markers, engraved bezels, and high-performance Solotempo movements add mechanical and aesthetic elegance to the tribute.
But Bulgari isn’t stopping at watches. The celebration also revived the brand’s historic Monete jewelry collection, blending ancient coins and luxurious craftsmanship with playful, contemporary designs. Rings, necklaces, bracelets – each piece showcases the Maison’s commitment to timeless beauty and wearable art.
The result? A jubilant blend of history, innovation, and irresistible Roman flair. Discover the full story behind the watch that only gets better with age.
Cartier Privé Reinvents the Iconic Tank à Guichets with Timeless Elegance
Coming in hot with a bold revival from the roaring 1920s, Cartier reintroduced the Tank à Guichets, a watch that breaks all the rules, at Watches and Wonders Geneva in April.
Unlike the classic, two-handed Tank, the Tank à Guichets uses apertures, or “windows,” to display hours and minutes, offering a fresh, handless way to tell time. Originally crafted in 1928 as a rugged, utilitarian twist on the timeless Tank, the Tank à Guichets is now reborn with a modern edge while staying true to its Art Deco roots.
The Privé collection, where Cartier revives incredible models from its past using modern-day techniques and materials, pays homage to this rare design with four stunning new models.
Three recall the original layout with hour and minute windows at 12 and 6 o’clock, crafted in yellow gold, rose gold, and platinum. The fourth is a limited-edition platinum piece with apertures positioned on an angle for a daring reinterpretation.
All are powered by Cartier’s exclusive hand-wound 9755 MC movement, featuring jumping hours and dragging minutes – a mechanical marvel perfectly matched to the watch’s distinctive style.
For those who crave something beyond the ordinary, the Tank à Guichets offers a striking blend of history, innovation, and timeless elegance. With limited availability and an unmistakable design pedigree, this watch isn’t just a timepiece – it’s a statement.
Dive into our full story and see how Cartier redefines tradition with a fresh dose of 1920s spirit.
The TAG Heuer Formula 1: A Legacy Accelerated for Today’s Generation
Get ready to rev your style engines because, in April, TAG Heuer released a bevy of new, vibrantly colored Formula 1 Solargraph watches that blend retro charm and modern innovation, all to celebrate the heyday of the brand’s legendary Formula 1 collection, the late ‘80s and early ‘90s.
From the crisp white-and-red dial model to a sleek, stealthy black DLC model, both of which debuted during the Miami Grand Prix, TAG Heuer is rolling out an exciting lineup that hits all the right notes. And it doesn’t stop there – summer and fall bring a kaleidoscope of options, including striking red and green combos, deep blues, and a buzzing yellow bi-color model timed to the Mexico Grand Prix.
Each watch boasts modern finishes like sandblasted steel, DLC coating, and vibrant TH-Polylight material, ensuring you get both style and substance. Moreover, with prices well under CHF 2,000 and releases aligned with major F1 events throughout 2025, the Solargraph Nonet is more than just a watch – it’s a colorful celebration of speed, precision, and racing spirit.
To explore the whole story behind TAG Heuer’s latest Formula 1 collection and uncover the design features, technological innovations, and racing heritage that define these timepieces, read our article for detailed insights and specifications.