A Video Game Watch Done Right: The New 8-Bit Brew

A Video Game Watch Done Right: The New 8-Bit Brew

Fans of the microbrand’s retro designs will love the 1980s aesthetic of this new timepiece.

By Rhonda Riche

While boldly colorful watches from Rolex and Patek Philippe may break the internet, enthusiasts have been gaining more appreciation for playful pieces from more accessible manufacturers such as Brew Watch Co.

Founded by designer Jonathan Ferrer in 2015, when it comes to design, the New York-based brand has a very distinctive point-of-view (the silhouette is always a rounded square) inspired by industrial espresso machines.

Now, as 2021 draws to a close, the company is providing watch lovers with an extra jolt of java-infused wrist candy with its homage to 1980s gaming graphics.

Here’s what we like about the 8-Bit Brew.

It’s A Party On Your Wrist (And Everybody’s Invited)

To start, the 8-Bit Brew attracts attention in all the right ways.

For instance, the dial’s pixelated chronograph hands, numbers, and markers are fun, non-polarizing conversation starters. And that’s the goal.

According to Ferrer, “Brew is about celebrating a time in which we can free ourselves from the rush of everyday life and enjoy our personal time over coffee.”

Moreover, you don’t have to be a child of the Eighties to appreciate the classic arcade game references, not leastwise because the retro-inspired color palette of the 8-Bit Brew is a nice aesthetic balance to the black dial.

It Has Easter Eggs

Turn 8-Bit Brew over, and you’ll discover “PRESS START / PRESS RESET” indicators. There’s also a pixelated cup of joe etched on the caseback.

These hidden feel-good messages serve as a reminder to always savor every minute.

It’s Eye Catching Without Being Wrist Breaking

Next, Brew has been in business long enough now that variations on the brand’s designs reflect the tastes of the times. Thus, the funky ’70s flavor of previous models has shifted to embrace the irreverence of post-modern designers like the Memphis Group.

Plus, measuring at 38 x 41.5 x 10.40mm, the 8-Bit Brew’s signature two-part, stainless steel cushion-shaped case has also proven to sit most comfortably on the wrist.

It’s Solid As A Rock

Let us not forget that, for all of its whimsy, the 8-Bit Brew is also a dependable timepiece.

It comes kitted out with a Sapphire crystal glass, anti-reflective coating, a premium Italian leather strap and a robust Japan-made Seiko VK64 Meca-Quartz Hybrid chronograph movement with accuracy to+/- 20 seconds per month and 5ATM water resistance.

It’s Personal

Finally, since microbrand models are made in limited quantities by small companies, it’s delightful to know that at some point in its manufacture, the 8-Bit has passed through its maker’s hands.

For more information, visit the Brew website.

(All images © Brew)

And receive each week a custom selection of articles.

Brew I Do: A True Story About FOMO…

By Rhonda RicheEditor-At-Large
…Or, why I can’t stop thinking about the Brew Metric Gold.

Rise Of The Independents: How Indie Brands Like Brew, Monta, And Furlan Marri Are Winning Enthusiasts’ Hearts

By Rhonda RicheEditor-At-Large
These three brands are impressing new and established collectors with their style and substance.

Third Man Out: An Exclusive Hands-On Look At The New Brew Retrograph Espresso

By Rhonda RicheEditor-At-Large
We went to Nashville’s Third Man Records to rock out with the micro brand’s coffee-colored chronograph.